“The best business book I’ve ever read. And I’ve read hundreds. Nothing even comes close to condensing so much clear wisdom into so few pages”
Unsolicited Amazon review
If you want to master the game of strategy in just 138 pages (or 3 hours of audiobook at normal speed), then this is how you do it:
No Bullshit Strategy
A guide to creating a strategy that actually works
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The name comes from the simple fact that most “strategy” is, quite simply, bullshit. And I don’t mean that as a casual insult. I mean that in the most technical sense, since bullshit means “a bunch of fancy words that say nothing at all”.
Which is a pretty good definition for most strategy.
But in this book, you’ll learn how to do the real, non-bullshitty thing. The kind of strategy that builds companies without competitors, that inspires teams, and that investors will fight over.
“The wisdom of a guru with the capacity to talk in plain English like your best mate in a pub. I teach at USC and I’m adding this to my required reading list. It’s that good”
Unsolicited Amazon review
Here are some of the things you’ll learn
What strategy actually is (and isn’t)
How to read the market intuitively, and spot gaps nobody else has seen
How to generate raw creative ideas that bring totally new value to categories
How to turn these ideas into clear, practical, executable strategies
The best way to write and communicate strategy
The method for aggressive, creative, and expressive execution
This book has been bulk bought by many of the world’s greatest brands such as Porsche, Oura Ring, P&G, Microsoft, and many more.
So… you may as well buy it too.
Here are some links - or just go to your local Amazon.
Amazon USA
Amazon UK
Audible
Barnes & Noble
Waterstones
“A spiritual masterpiece masquerading as a book on strategy”
Unsolicited LinkedIn review